The eco-design of a digital platform

It's no longer a secret: the way a web solution is designed affects its ecological impact. According to GreenIT.fr (French), a collective of experts, digital accounted for 3.8% of global greenhouse gas emissions in 2019, and is projected at 5.5% by 2025.

This is why it is necessary today to start thinking about reducing the ecological impact of a website, from the moment it is created, from the creation of its graphic identity and during the technical and functional feasibility study. It is the entire life cycle of the solution that will be taken into account during this reflection;

The Advency team has therefore put in place and applies a certain number of good practices of web eco-design that allow to reduce as much as possible the environmental impact of a site, without reducing the quality of its design.

On the contrary, the consideration of environmental impact is closely linked to other good web quality practices :

• A sober and uncluttered site with a fluid navigation is less energy consuming and improves the user experience (UX design) 
• It reduces the page loading time, which improves the natural referencing (SEO) 
• It meets the standards of accessibility since it generally reduces incompatibility issues and promotes better digital inclusion 

To establish Advency's expertise on this topic, four team members passed a state-recognized eco-design certification in 2021 (Cédric, Fabien, Tariq and Jules). Advency has also developed an extension that measures the carbon footprint of a web page.