Advency quick access

Go to :


Randstad Direct

Lead generation

Randstad is one of France's leading HR consulting and temporary staffing companies.
Via Randstad Direct, its 100% digital product, Randstad assists its recruiting clients with profile management, recruitment, HR management and administrative management of their candidates. The aim is to optimize and simplify recruitment for its partners.

Media campaign
Identify targets - Lead acquisition - Maximize visibility
Page événementiel du site RandStad Direct

The brief

Two complementary objectives were set: to reach a maximum number of qualified professionals in order to generate leads, and to increase the visibility and awareness of Randstad Direct.

Advency Media's actions

Advency Media accompanies Randstad Direct on different advertising levers.

We proceed in test mode to identify the targeting, levers and messages that allow us to increase the acquisition of quality leads, and maximize the visibility of the brand.

Operating on different advertising networks allows us to benefit from the specificities of each one. To combine them to develop an optimal strategy in digital marketing.

On a competitive and technical market, the difficulty lies in the search for an effective targeting to capture a quality traffic.

The team dedicated to the complete project

The almost daily work on this project was carried out by a dedicated team, composed of an acquisition strategy manager, a traffic acquisition manager and a SMA consultant.

All members of this team worked closely together.

Our team of superheroes

How about we discuss your project?

The first step is to listen and understand the need.
On the basis of a specification or directly in an exchange session (meeting or video), we listen to each creation or redesign project

Make an appointment